Privacy Policy

Brasca Scale provides Google Ads management, lead generation, tracking, analytics and marketing automation services.

This policy applies to information submitted through this website and to technical information processed when the website is accessed.

References to “we”, “us” or “our” in this policy refer to Brasca Scale.

Information you provide

When you submit a contact form or request a Google Ads account review, you may provide information such as:

• your name;
• company or organization name;
• business email address;
• website address;
• business type;
• approximate monthly advertising budget;
• the service or type of help you are interested in;
• information contained in your message or description of your advertising goals.

Technical information

When the website or its forms are used, technical information may also be processed automatically by the web server or hosting infrastructure.

• IP address;
• browser and device information;
• user-agent information;
• date and time of a request;
• requested page or website location;
• basic server and security logs.

Information collected through the website may be used to:

• respond to enquiries and requests for information;
• review a request for a Google Ads audit or account review;
• understand the marketing service or support you are interested in;
• communicate with you about a potential project or business relationship;
• operate, maintain and secure the website;
• identify technical problems, misuse or suspicious activity;
• comply with applicable legal or regulatory obligations;
• maintain reasonable business records.

Depending on the circumstances and the laws that apply, personal information may be processed on one or more of the following bases.

Consent

Where you actively provide consent, for example when submitting a website form, we may process the information for the purposes described at the point of collection.

Steps before entering a contract

Information may be processed where you ask us to provide information, review an advertising account or discuss a potential service engagement.

Legitimate interests

We may process limited information where reasonably necessary to operate the website, respond to business enquiries, protect the website and maintain business records.

Legal obligations

Information may be processed where retention or disclosure is required by applicable law.

We do not sell personal information.

Information may be shared only where reasonably necessary with service providers that help operate the website or business.

• website hosting and infrastructure providers;
• email and communication providers;
• technical service providers supporting website operation or security;
• professional advisers where reasonably necessary;
• public authorities where disclosure is legally required.

Service providers are expected to process information only for the purposes for which it is provided and in accordance with applicable contractual and legal requirements.

The website may use essential browser storage required for basic functionality.

In particular, the website currently stores a simple consent preference in your browser so that the compact cookie notice does not need to be shown on every visit after it has been accepted.

Google-hosted fonts

The website may request font resources from Google-hosted font infrastructure. When those resources are requested, technical information such as an IP address and browser information may be transmitted as part of the normal network request.

Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, maintaining appropriate business records and complying with legal obligations.

Retention periods may vary depending on the nature of the information, whether a business relationship develops and any legal requirements that apply.

Information that is no longer required may be deleted, anonymized or securely archived where appropriate.

We use reasonable administrative and technical measures intended to protect information against unauthorized access, misuse, alteration, loss or disclosure.

However, no website, network or electronic communication method can be guaranteed to be completely secure.

Depending on where you are located and the laws that apply, you may have rights in relation to your personal information.

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of information in certain circumstances;
• request restriction of certain processing;
• object to certain processing;
• withdraw consent where processing is based on consent;
• request data portability where applicable;
• lodge a complaint with an appropriate data protection authority.

We may need to verify your identity before responding to certain privacy requests.

Some hosting, email, font or technical service providers may process information in countries different from the country in which you are located.

Where required by applicable law, appropriate contractual or legal safeguards should be used for international transfers of personal information.

This website and our services are intended for businesses and professional users.

The website is not intentionally designed to collect personal information from children.

We may update this Privacy Policy when the website, services, technology or legal requirements change.

The effective or last-updated date shown on this page indicates when the current version became applicable.

Material changes may be communicated on the website where appropriate.

If you have a question about this Privacy Policy or want to make a privacy-related request, contact us by email.